Started in 1965, Transavia is the second largest airline in Holland. While wholly-owned by KLM, Transavia operates independently with its fleet of 737s. In 2011, Transavia held a contest to pick their new slogan. The winner, among 110,000 entries, was 16-year-old Robert van der Vlies. For a short while one Transavia 737-800 and one 737-700 wore the new slogan “daar word je vrolijk van! ” which in English means “It Makes you Happy! ” This set letters 737-700 PH-XRX.